The new scheme, called The Vault, introduces what the company claims is the jewellery industry’s first “evolution” system, rewarding members with increasing credit over time for previously bought items.

The scheme offers three membership tiers, starting with The Vault at £29 per month, which includes £40 in monthly credit, 10% discounts and access to a private collection of limited-edition and archive pieces. 

At the top end, the invitation-only Vault Luxe tier provides £2,500 in upfront credit, VIP access and double diamond rewards for an annual fee of £1,950.

Vault Elite, the mid-tier membership, is priced at £59 per month and includes £80 in monthly credit, up to 15% off purchases, monthly lab-grown diamond accrual, and access to the buy-back programme. 

Eligible items can be returned after six months for 80% credit, rising to 100% after 12 months and 120% after 18 months.

The Vault also introduces VaultPrivé, a members-only collection featuring fashion-forward and one-off designs, sample pieces and archive stock. Some items are discounted by up to 70%.

According to Lark and Berry, the move reflects “customer demand to buy unique items previously only available to stylists and editors”.

It added that the scheme was part of a broader effort to offer sustainable luxury, with returned jewellery professionally restored and resold under a “renewed” label.

Laura Chavez, chief executive, said: “The traditional jewellery industry expects you to lose value the moment you wear a piece. We’re changing that.

“We’re building a system that honours the emotional journey of jewellery ownership while giving our customers the freedom to evolve their collections as they evolve as people.”

In a move to stand in solidarity with those facing challenging diseases, the fine piercing jewellery brand will donate a portion of the profits from the Royal Edit to support cancer research initiatives.

The Royal Edit, which is a blend of  British “elegance” with individual expression and social responsibility, features only ethically sourced lab-grown diamonds and stones. 

The new range features 18 new Ear Stories such as The Quiet Luxury, The Royal Rebel, The English Rose, The Travelling Duchess, The High Tea Time, The Ethereal Serenity, The Eden,The Crown Jewel, The Corporate Chic and more. Each story includes only the “finest” in the luxury ear stack.

Laura Chavez, founder of Lark and Berry, said: “From the grandeur of royalty to the intricacies of personal style, each piece in this collection tells a unique narrative, inviting wearers to celebrate their individuality. Whether you’re drawn to the daring Royal Rebel, the understated elegance of Quiet Luxury, or the opulent Crown Jewel, our complete sets encourage you to embrace your style and express your unique stories through your ear piercings.”

Lark and Berry has launched its new collection of fine, luxury jewellery, with each piece set in 14k gold and taking inspiration from nature’s “wondrous and awe-inspiring connectivity”.

The Nexus collection comprises an assortment of lab-grown rings, bracelets, necklaces and earrings, with sustainable gemstones including grown sapphires, lab-grown rubies, man-made emeralds and cultured diamond highlights.

The collection includes a Nexus Sapphire, Emerald and Full Ruby necklace set into 14k gold casing, with lines of cultured diamonds between each colour, and it is encrusted with over 38cts of sapphire, and 12cts or 11cts of Ruby.

Also included is the Nexus Emerald, Sapphire and Diamond Link Necklace which has every other golden link set in diamonds, with an integrated clasp and the option to add and take away links.

The Nexus Half Eternity Ring is mixed gems of emerald, ruby, and sapphire in shades of blue, purple and orange, set into 14k gold and finished with lines of delicate cultured diamonds. Meanwhile, the Nexus Chain Ring has cultured diamonds linking around the 14k gold, which can be worn alone or stacked.

Additionally, the Nexus Chain Link Earrings are crafted in 14k yellow gold and finished with cultured diamonds, while the Nexus Cocktail Ring includes diamond details finishing this golden sapphire setting in the ring.

Nexus Trio Drop Precious Earrings are set with golden sapphire, purple sapphire and emerald, with white diamonds finishing the look.

The Nexus Emerald and Diamond Pendant comprises emerald encased in 14k yellow gold, with diamonds detailing the corners and “elevating” the bail. Lark and Berry said the gallery speaks to the trees with its entwined roots, and the piece is finished with the diamond cut chain.

Lastly, the Nexus Statement Bracelet features over 30cts of cultured sapphires, rubies and emeralds, with each stone set into 14k yellow gold.

Lark and Berry said: “Wearing all lab-grown stones means going out in confidence that no nature has been damaged in the sourcing of materials – and doing so without sacrificing your love of luxury.”

Lark and Berry has announced the addition of four new statement pieces which have been added to its best-selling Veto Hoop Collection, offering an array of colours.

The new pieces have been crafted with silver and rhodium plated to protect the jewellery, and includes new Veto Bright Sapphire and Diamond Hoops as statement pieces.

It also includes new Veto Bright Sapphire, Spinel, Emerald and Diamond hoops comprising an ombré of coloured gemstones, from Blue Sapphire to Emerald Green with turquoise.

Also being launched are Bright Sapphire, Ruby and Diamond Hoops and Bright Yellow Sapphire and Diamond Hoops which are made up of yellow and white marquise cut sapphires.

Each set has been designed and created with sustainably sourced lab-grown stones and diamonds.

Lark and Berry said: “This mini-collection has been designed for everyday use but can also be stacked with the delicate yet daring piercings from the Ear Envy range. Customers will be able to create an effortless, chic look in a matter of seconds.

“For those who like to stand out from the crowd, Lark and Berry advise to stack the Veto Hoops together to create the ultimate stylish effect.”

Lark and Berry has launched its 14K gold piercing range, Ear Envy, for summer 2022, comprising coloured gemstones and earrings in choices of white diamonds, white gold and yellow gold.

The collection comprises a ‘Trio Stone Crawler’ earring in white gold which includes a trio of coloured stones, a ‘Lightning Strike Labret’ earring available in yellow or white gold, and a ‘Mini Heart Labret’ and ‘Shooting Star Labret’ in white gold.

It also includes a ruby marquise-set ‘Knife Edged Hoop’ which is available in yellow gold and other choices of lab grown coloured gemstones, as well as a ‘Mini Shooting Star Labret’ in yellow gold.

Overall, the collection has been made with lab grown diamonds, coloured sapphires, emeralds and spinel, labrets, studs and hoops. The earrings can be mixed, matched and stacked in every part of the ear, such as lobes, conches and helixes.

The collection features cultured orange and white sapphires, cultured spinel, and cultured diamonds, keeping with the brand’s “commitment to using only sustainable gemstones”.

Tosio said: “For me, this Nomad collection represents a powerful woman; a woman who fights for her beliefs – one of them being that she is conscious and respectful of her environment. It’s high jewellery for a woman of free spirit, going anywhere she wants, with her strength and self-confidence as her biggest weapons.”

Lark and Berry brand founder, Laura Chave, added: “We loved Cristina’s ideas of women as strong, independent personalities and free spirits, looking for inspiration through wandering the world.

“Those ideas are closely bonded with our customers’ desires to self-gift our jewellery. So, this whole package of independence plus planet consciousness just really speaks to what Lark & Berry is about.”

Lark and Berry has announced the launch of Alondra, its new sister brand, in honour of International Women’s Day.

The first collection under Alondra is ‘Horizon’ which features Lark and Berry’s created diamonds, black spinel and 18K gold vermeil and silver.

All pieces in the Alondra brand are made with 18k Gold Vermeil and all stones are created rather than mined.

Lark and Berry said all the pieces under Alondra contain 100% real, fine gemstones which are ethically created, guaranteeing its pieces are “conflict-free” and “the most responsible stones”.

The company added that it wanted to find a way to design jewellery at the “lowest possible” price-point whilst maintaining standards for craftsmanship and design.

Lark and Berry said: “We created Alondra to offer the same beautiful jewellery with real diamonds and stones so that your piece can shine forever, all at a more accessible price point.”

Laura Chave, Lark and Berry founder, added: “The seeds of International Women’s Day come from so many different movements for rights for women historically, in so many different territories. So, I just think for Lark and Berry, a female-led brand and largely female-staffed, it’s an important day to remember and honour how this all came to be.

“It’s because of the importance of this day that we decided it was perfect for the launch of Alondra, our sister brand long in the making, which was conceived to give the biggest jewellery-loving audience yet the chance to support cultured diamonds and stones.”

Lark and Berry has launched its new Eclipsis collection, which features gender-fluid pieces and dual-sided displays of gemstones.

The collection comprises a range of 18ct gold rings, bracelets, earrings and pendants with dual-sided fine displays of both black onyx and mother of pearl, along with the brand’s trademark cultured diamonds.

The Eclipsis collection reportedly marks the first suite launched by a cultured diamonds jewellery brand to present two luxury designs within one fine jewellery piece.

Inspired by the movement and contrast of an eclipse, the collection’s gender-fluid pieces are designed with two-sides and can be worn to show either the black onyx side or the white mother of pearl side.

Lark and Berry said: “The freedom of choice offered by these gender-fluid pieces – worn to show either the black onyx side or the white mother of pearl side as you wish – is the perfect metaphor for our brand. Choose how you want your jewellery to look, just like how you’ve chosen to sport cultured gemstones – the most sustainable for the planet.

“Everyone at Lark and Berry are firm believers that instead of decimating the Earth and communities in humanity’s quest for precious stones, we should, and will, create the very same diamond jewellery with a clear conscience by forever using only cultured diamonds and stones.”

The charms complement the brand’s existing range of over 40 earrings and piercing hoops in 14K gold.

This year’s advent box can be ordered online and will feature 12 windows, each holding a different holiday charm with selections in both white and yellow gold.

Laura Chavez, founder, Lark and Berry, said: “We had such success last year with our first advent box featuring our piercings, we just had to do it again for 2021.

“The new charms collection represents our brand re-announcing itself, in a sense, as a reminder to the public that every piece we’ve made was inspired by the universe around us – the art of nature, planet Earth and space.”

She added: “I love how elemental these charms are, I think they’re perfect to sport as people re-enter life as usual in public spaces after tough lockdowns, celebrating the beauty of existence and re-connecting with loved ones.”

The Nova Experience, Sparkly Duo, and Diamond Trio offers will include the brand’s entire 14K piercing collection. 

Moreover, the packages, available at the company’s Marylebone store, will feature Lark and Berry’s non-mined cultured diamonds and stones.

The Nova Experience provides a solo piercing experience, while the Sparkly Duo includes two customers and 10% off.

While all packages include complimentary refreshments and an aftercare package, the Diamond Trio, for three customers each receiving one or more piercings, also provides a complimentary fragrance and a personalised styling at a 10% discounted total. 

Laura Chavez, founder of Lark and Berry, said: “I’m so excited for our customers to come into our Marylebone, London store and ‘experience this experience’ as it were, by signing up for one of our luxury piercing packages.

“For many months now, our customers worldwide have been so loyal and supportive by shopping with us online as Covid-19 restrictions have kept our shop closed for a lot of the pandemic.”

She added: “Now that things are finally looking up, and London begins its re-open, we eagerly invite everyone to come back in and get a new look for Spring.”